"The Jo Alcorn brand believes every household should enjoy luxury at an affordable price, well put together designer looks, with pieces that survive and thrive even in the busiest lifestyles, while being sustainably conscious."
The Jo Alcorn pillows and dog beds are fully washable, no need to remove a cover. Hypoallergenic, Dust Mite Control, Animal Cruelty Free (Down like fill) manufactured in Mississauga, Ontario.
Our Furniture is made up of a combination of hardwood and engineered wood to give it added strength and durability. The modular design of the frame also enables it to be made in a very efficient and streamlined manner. The modular construction nature of the design also means that it can be easily taken apart and put back together to fit through those tight spaces should that present a problem.
The frames are spring with a high quality Sinous Spring system that ensures durability and comfort for the product's life span. The collection is sewn to be tailor fitted and upholstered using traditional methods of upholstery for a clean and tailored look.
All of the seas cushions are filled with Ecocell high density soy based and wrapped with layer of Dacron fibre for added softness. At 2lbs per cubic foot, Ecocell exceeds what is conventionally used by most furniture manufacutres and will provide long lasting comfort and support. All back cushions are filled with high quality Cluster Fiber enclosed in a channelled casing to maintain structure.
Interior Design: whitewash’s proficiency is unparalleled in the industry from creativity right through to execution. From the design including presentation, drawings, arrangements, and accessories culminate into an impressive vision of cutting-edge style.
Our design team goals are clearly aligned with those of whitewash & co: be dedicated to spending the time and energy to understand your clients’ needs and meet all their objectives.This is achieved through a strong focus on customer relationship development, presentation, service and our guarantee our clients will be satisfied with their experience. This is why so many of whitewash & co’s clients are satisfied with their experience and loyally return to work with again.
Meet The Team:
One of Jo’s most proud adventures has been designing her own furniture line along with a dog bed and home pillow collection, located in stores across Canada as well as a lighting collection for Artcraft Lighting that is in major lighting stores across Canada, and the U.S. She also has her own paint colour with Para Paints, and is in the midst of adding more products to her collections line up.
To add to her credentials, she is the Style Editor for Canadian Home Trends Magazine, and has a monthly column in the Toronto Sun. Further, she has been teaching Humber College North Campus since 2010, developing young minds of the industry.
Jo graduated with a B.A from a Liberal Arts School in New York City, Manhattanville, after which she had the opportunity to explore Europe studying colour and architecture while attending London’s City University.
Jo’s passion for design has been showcased on HGTV, Discovery Channel, Marilyn Denis, CBC’s Steven and Chris, CityTV, Rogers Stations, CHCH, Global Morning and Noon Show and BT Toronto. She has become the design face of HGTV for their 2014 Critical Listing show and is designing her way through the new HGTV show Home to Win in season 1,2 and 3.
Her design expertise has also been proven within the film industry where she has been a Production Designer for a handful of films. She has been running her own successful business since 2005, which caters to clients’ design need on any budget.
Jo is also an advocate for animal rescue groups and is the volunteer coordinator for Ontario’s Jack Russell Terrier Rescue Organization.
“Think Adopt for your next best friend and help stop puppy mills everywhere!”
Ching Tan has always had an eye for design, whether it be in her fashion or in her own home. Working in the custom stone and cabinetry business since 2011, she found her passion in making homes beautiful and functional. This is what motivated her to pursue a career as an Interior Decorator. In order for Ching to fulfill her passion, she attended Humber College majored in Interior Decorating. She is now official, a certified Interior Decorator. Now, she aspires to leave something special behind in every space she gets the pleasure to work with. Specializing in AutoCAD and SketchUp drawings.
Gabor has spent his entire career in the manufacturing field. Most of his experiences revolve around the soft good industry. Where he specialized in bringing new and innovative product lines to the market. He has a true passion for taking an idea and making it reality. He has successfully launched hundreds of new product lines to major retailers in the last 25 years. He has worked with some of Canada’s most well known brands, independent retailers, and National retailers. He has over 20 years of experience manufacturing soft goods.
Starting out in the Banking industry, Velvet moved to B.C. in ‘72 to work in inside sales for a steel and metal company. This expanded to a multi-million dollar company from only 3 employees to Velvet managing 60 employees in a short time frame. It was also one of the major construction contributors for the Calgary Saddle Dome. Her talent was also utilized with staff expertise; in organizing yearly conventions for the Union of B.C. Municipalities, dealing with dignitaries of the government. She then moved to Ontario growing a business nationally and selling it in 1999 as one of the most interesting deals in Ontario. She then developed her business skills even further in the Corporate world when she entered the Insurance industry, obtaining her health, OTL license, plus certifications in commercial, plus investments funds. She then moved on to the environmental world spear heading a unique environmental waste removal company. Her love for the environmental movement blossomed, knowing she wanted to do more.
JAN PETROOK - ONTARIO
BARB COCHRANE - WEST COAST
CORY NEEDLEMAN - CONNECTICUT
info coming soon.
… & Company
Our Company Is Compiled Of Talented And Determined Staff/Contractors Who Strive To Bring Our Clients The Image And Vision They Want Or Have Dreamed About. Specially Picked For Every Project On Their Strengths And Talents To Create The Best Results For Each Of Our Valued Customers.
Jo won Best of Houzz 2013, 2014, 2017,
INFLUENCER, & 50K SAVES!